Do you often change your ringtone just for fun? Do you notice the ringtones used by your friends and colleagues? Have you ever paid attention to the ringtones of your colleagues?

If yes, then you need to understand the importance of ringtones as the latest marketing tool. It's not only about being updated with the latest popular track but much beyond that.

Many campaigns have revived and found huge success by making use of ringtones. They serve as reminders and help in re-emphasizing and recalling the brand name … WOW! Doesn't it sound like a full fledged marketing strategy…