These days you will come across a lot of websites claiming to provide ringtones free of cost. You enter your number and receive a ringtone after a few seconds. It is only when you receive your wireless bill that you'll come to know of a new charge imposed on you for using a subscription service. Operators and content providers are luring in a lot of customers through internet and text messaging into subscribing for services they don't want to. The phone companies and providers share the revenue. I feel that operators should stop cheating innocent customers and should provide clear details for subscription to content services.